September 20, 2013

The value of third-party (Readers) testimonials

Apparently I just need to look for the intersection between space stuff and books to inspire a post! And unsurprisingly to anyone who knows me - yes, this is again about Commander Chris Hadfield.

I had the absolute joy of working with Chris again on a small project for Kobo. In August, we were heading to New York to share the news about how Kobo remained committed to focusing on the world's most passionate Reader to bring them the best experiences through our 4 new devices. Devices that are gateways to millions of titles, the best reading experience, and information to inspire the imagination....well, you get the picture. It was going to be BIG. It was going to be beautiful. There would be heaps of media there. The pressure was on.

The big question we had to answer was, "how could we help people understand how important reading really is?" Our love of reading is palpable at Kobo. We talk about it every day. Our love of getting other people to read makes us get up early and stay up late - focused on helping more people to read no matter where in the world they live. How could we convey our passion and inspire others to share it?

It would be one thing for us to say it. And believe me we do...a LOT. But we knew it would be far better coming from some of the amazing authors and influencers that we know who love to read.  The result? A series of videos that were graciously contributed by people like author Sylvia Day, Olympian Kristi Yamaguchi, Nate Weiner the CEO from Pocket, and my person fan-fave - Chris Hadfield.

Needless to say the launch was a massive success. The testimonials gave me and others goosebumps and added the right balance of emotion connection to the written word with our announcement. It was a perfect blend and certainly inspirational.

In this video Chris talks about how he instilled a love of reading in his children and why reading is freedom. Check it out!