I Heart Army Social Media

If you're on Facebook, Twitter or LinkedIn there is no way you haven't noticed the unbelievable presence that the United States military has in social media. The US is taking social media seriously - more so than many other countries from what I can tell – and it’s a full-time investment. If you don’t know what I’m talking about just check out the Facebook pages for the US Army and Marine Corps. Through social networks the military is able to engage recruits, those enlisted, and veterans as well as their family and friends in a dialogue about the inspiring work and heroic challenges that servicemen endure. 

I find these pages a great resource of news and photos; they provide access to speakers and events I might otherwise be completely unaware of. Yes, the US has certainly embraced social media in a big way and it seems to be paying off. 

Check out this presentation from the Department of Defense about optimizing online engagement in the Army. There are some good best practices outlined and you’ll get a sense of just how much the military wants to engage everyone in this conversation.  

Welcome to DefTechPR (or my little brain)!

Welcome to my DefTechPR. You’ve likely stumbled upon this site or been inclined to read it because you have some relation to me. In either case, I hope you find it interesting and a good resource.

I have worked in public relations for some time and thanks to the life of agency, I had the good fortune to work with technology companies providing innovative solutions to the defense industry. Companies that developed laser cameras for NASA, offered end-to-end modeling and simulation tools, as well as secured networks for police and security forces. I’d be remiss if I didn’t tell you that I currently work for NGRAIN. NGRAIN develops simulations that are used around the world for equipment maintenance training and operational support. Yes, I will write about NGRAIN and my former clients on occasion. I have witnessed such passion at these companies that it would be impossible to avoid it. But, DefTechPR won’t really be about them, no, it will be about my perspectives on public relations, the cool technology in our industry, and the defense community as a whole.

So, enjoy the ramblings about stuff that is “seriously cool” from someone that is a self-professed nerd.