This week in Ottawa, the AIAC
(Aerospace Industry Association of Canada) is holding a summit to discuss a
number of issues and opportunities, not least of which is the pursuit of the F-35 Joint Strike Fighter II program and the
role that Canada plays. I won’t bore you with my enthusiasm
for the program and the amazing work that companies like NGRAIN are doing with Lockheed Martin. No, this time, I
thought I’d share a little something PR-related: giving a good interview.
NGRAIN CEO, Gabe Batstone, who I had the great pleasure and
opportunity to work with, gave an interview on CTV
Ottawa Power Play and frankly…it’s smooth… succinct and well delivered…
and it is worth showcasing. Forbes has a great little summary about giving a good interview, and this one is a good example of these guidelines coming into practice.
The first thing you’ll notice (apart from the fact that Gabe
has chosen a TV-appropriate wardrobe devoid of loud patterns and the colour
green), is that Gabe is prepared. He knows the story. He’s ready with stats,
and he has a clear position. He isn’t sensational, he addresses the questions,
and he builds context around the story to champion NGRAIN’s role on the program
as well as the opportunities for the Canadian aerospace industry.
He delivers messages for government, industry as well as the
general public in a way that is educational, friendly and engaging. Oh, and did
I mention the quotable quotes “I can deal with any decision but indecision,” “transparency
isn’t possible without a timeline.”
Gabe knew what he was doing when he woke up this morning! And
it was a real pleasure to watch.
Check it out here at CTV Ottawa Power Play.
For more on the work NGRAIN is doing with the F-35, check out this case study and The Future of Maintenance Training magazine.
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| F-35 Lightning II, Joint Strike Fighter Program |