If you're on Facebook, Twitter or LinkedIn there is no way you haven't noticed the unbelievable presence that the United States military has in social media. The US is taking social media seriously - more so than many other countries from what I can tell – and it’s a full-time investment. If you don’t know what I’m talking about just check out the Facebook pages for the US Army and Marine Corps. Through social networks the military is able to engage recruits, those enlisted, and veterans as well as their family and friends in a dialogue about the inspiring work and heroic challenges that servicemen endure.
I find these pages a great resource of news and photos; they provide access to speakers and events I might otherwise be completely unaware of. Yes, the US has certainly embraced social media in a big way and it seems to be paying off.
Check out this presentation from the Department of Defense about optimizing online engagement in the Army. There are some good best practices outlined and you’ll get a sense of just how much the military wants to engage everyone in this conversation.
December 8, 2011
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