There are an awful lot of stories and blog posts about the antagonistic relationship between PR people and journalists. In general, the content focuses on the awful tactics some PR people engage in to try and get the attention of a reporter (spamming, calling five minutes after an email, poorly written pitches …. you get the idea). It's depressing. And in general, good PR people don’t say much because they too have witnessed these bad practices and want to protect their reputation more than they want to engage in a public dogfight defending their profession.
So, instead of waging in on the war, my next few posts will give a little insight (and by little I mean high-level and for general purposes only) into some common PR practices that when done right should keep us in the good books.
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