January 10, 2012

A New Definition for PR

PR does not stand for press release. PR is no longer just media relations. And PR should not be an add-on to your business. Public relations can help to elevate your brand, create the foundation you communicate with, and engage your customers, employees, and partners in ways you've never even dreamed.

The advantage PR people have always had is that they keep a birds' eye view on your company and are quick to identify trends, issues, and opportunities - and not just for media - but for your marketing, R&D, product, and human resources teams. Paying attention to every function of your business and trained to analyze perception, the role of the PR person has changed from the gal (or guy) that used to spend the entire day on the phone asking journalists, "Did you get my email?"

The influence of social media and the integration with marketing and internal communication initiatives now has PRSA (Public Relations Society of America) revisiting the definition of public relations. Check out #PRDefined on Twitter and the PRSA discussion PRDefined to keep up to date on the definition development. Then get ready - tomorrow, three definitions will be shared with the public. In three weeks PRSA will then compile feedback to make revisions. Fingers crossed with another round of feedback we'll have a final result by end of February, early March.

Side Note: Crazy to think that this is the modern way of creating definition of words and phrases. I wonder if this was recommended by Oxford?


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