August 2, 2012

My Klout has Taken a Beating

Are you paying attention to your Klout score? I used to when I used CoTweet as a free tool. Since that time, I've kind of forgotten about it other than getting the odd notification if a friend gave me a +K in a particular subject (incidentally I'm a bigger influencer in the subject of the Huffington Post and eBooks than I am in PR...not sure what that says about me).

My current score is 43. And it's taken a nose dive recently - mostly because I haven't been engaging much lately. So, what the heck does all this mean, you ask? It means a couple of things:
  • I'm "effectively using social media to influence my network across a variety of topics" - makes sense as I don't tend to post about one particular subject and am lucky enough to work in PR resulting in an organic network of cool people that I like to share with. I've recently added to the mix, so maybe that'll give me a boost.
  • My true reach is 233 people. Given I have 308 followers on Twitter, 389 friends on Fbook, and maybe....a handful of people reading this blog ,that's not the best percentage. On the flipside, 233 people in a network that actually pays attention to you is pretty awesome. Silver lining on that one! 
  • Amplification and influence however clearly need some work. A chart that looks like this just ain't pretty!

Conclusion... it's time to go to work people!


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