December 2, 2012

I/ITSEC Kicks Off Tomorrow...But Will it be Quiet?

It's my favourite time of year, the time when all the best get together in Orlando for what has always been my favourite tradeshow. Wireless technologies, operating systems, optical networking, consumer electronics - these industries all have a plethora of events to build brand and connect with partners and customers, but there is none like I/ITSEC. Thousands of square feet covered by every kind of training system available to support the most advanced weapons, vehicles, aircraft, procedures, missions and people of today.

But for some reason, it seems like this year might be a little quiet. Little news has been pushed out in advance of the show. The regular crew of news has come from companies like DiSTI, BARCO, and GL Studio which leveraged releases to drive awareness for activities at their booths. But the list is short this year. I also haven't seen much in social either. Twitter's relatively quiet apart from "check out our booth" posts and LinkedIn is a ghost town.

Yet I know there's a lot going on with companies like CM Labs which has released Vortex 6.0, NGRAIN is making Producer freely available (big news for its users!), and MakeMedia continues to dominate with its use of Presagis tools to create construction simulation applications.

So, looks like attendees are going to have to do a little digging this year - venture a little further outside of their booths this year and pick up that trusted Show Daily from Darren Lake and his team. While unfortunately I'm not heading down this year, I hope that everyone has a wicked time. I can't wait for the photos, stories, and to see what news comes out of the show.



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