Funnily, there are two things that sparked my desire to post today and one is related to books as well as my last post in January. Commander Chris Hadfield, Canadian astronaut extraordinaire, announced that he is going to publish a book - An Astronaut's Guide to Life on Earth.
You can bet I'll be pre-ordering this when it becomes available. His experiences are something to be celebrated, and combined with his wit, personability.... well, number one fan...right here!
The second news to highlight is that my former employer NGRAIN has received $9.5-million from SADI to continue it's R&D efforts in 3D equipment maintenance training. At I/ITSEC last year, the company unveiled its augmented reality training solutions designed to improve training and performance when maintaining complex pieces of machinery. Check out the video:
From my perspective, it's nice to hear this good news coming out of Canada's aerospace and defence industry - innovation and thought leadership are two things that every company hopes to bring into storytelling. The challenge is that you actually have to DO something that's innovative and/or have a unique perspective to be able to bring it into your public relations efforts. NGRAIN and Commander Hadfield, have it in spades.
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