Well it’s back to the grind – which is actually a nice, quiet, snowy afternoon in Toronto. This stretch between Christmas and the New Year is a nice time to get some writing done and make sure things are ready to go in January.
One of the things I’m doing is coordinating an interview. While I’m super pumped to have successfully secured an interview, I wish there was an easier way to pin down a date and time. I always get an awful feeling in the pit of my stomach if the exchange regarding schedules goes beyond three emails. I know journalists are busy people, I know that my spokespeople are running a company; this is the one time being the middleman can be tough. I know this isn’t isolated to media relations. Anyone in business experiences this when coordinating meetings. What is the record number of emails exchanged to coordinate an interview?
My New Year’s resolution – I'll take this as a life lesson and try not to reschedule meetings!



